You hear it all the time: shop indie (as in “independent” stores). With big box megastores popping up everywhere you look, it gets tougher and tougher for the smaller, independent shops to compete. And that’s why places like Split Personality so greatly need and appreciate your loyal support.
But why should you shop at that local indie store when you can get a lot of the same stuff – sometimes at a cheaper price – at the big box store?
Well, we’ve got a few good reasons for you…
Because we’re just like you. – Unlike the CEO of that megastore, whose biggest problem is deciding which Jaguar to drive to the office today, owners of indie stores are just like you. We’re hardworking; we spend 9, 10, 11 hours a day or more at the “office” working hard for our customers. We have mortgages. We have kids in school. And just like you we just want a better life for ourselves and our family.
Because we make your community better. – Successful independent stores make for a more vibrant, lively community. We create unique gathering places where you bump into your friends and neighbors. We draw people from outside the community, which benefits the local economy. And indie owners give back to the community by supporting local groups and charities. We want your community to be the best it can be because we have a vested interest in it.
Because we offer diversity in an increasingly homogenized world. – Ever visit another city in another state and notice all the same big retailers and restaurants? How boring is that? Wouldn’t you rather choose from a number of distinctive, one-of-a-kind shops and eateries? That’s what being indie is all about. We give you something unique that you won’t find anywhere else. We give your town character and charm, and we offer products that you just won’t find anywhere else. How cool is that?
Of course, these are just three reasons to support your local, independently owned stores. If you want more, stop in today and see why the indie shopping experience is so special.
While you’re in town, be sure to stop by some of my other favorite indie shops in town: